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Such strikes go away broadcast as a sexy option for groups wanting to maximise their television reach. ], and that is news and sports activities," Berke stated. But not all trade observers are betting on a resurgence of native pro sports on broadcast Television. While some teams have turned to over-the-air for a select variety of games, Mansell doesn’t see a mass migration of native rights again to stations, particularly given the continued motion of viewers from linear tv to streaming companies. Mansell, a former senior analyst at Paul Kagan Associates, added that the lure of providing fans a subscription streaming service in local markets could be troublesome to turn down as viewership continues to migrate from linear to digital platforms. "I think the more doubtless scenario is a streaming venture, doubtlessly with Amazon or one other firm and the leagues," he stated.