Search Engine Optimization is much more than employing on-site and offsite strategies like building back-links, making full use of the social media or having a great internal link structure, to get traffic. Sure it's all of that but it involves so much more.
SEO involves any activity that you engage in to use the search engines to deliver more traffic to your pages.
To begin, SEO is growing in the web and rules do change often. Many companies have used SEO as a medium to attract potential customers as well as create awareness to the business. Realistically, there is no definite answer to what are the secrets of SEO algorithm. However, there are free SEO tips that are able to provide answers to this question.
You might be wondering, those things, are you working with your real businesses? I'm trying to figure out if it's the same process you're doing for your internet marketing and SEO strategies.
As if you as an owner would be proud to say "HA! I am in first position for 'Cantonese basket weaving jokes!'" Yes, they guarantee you will be in the "top positions", but not necessarily for a good search term. They also rarely mention how much traffic you will (or will not) get. Is your goal simply to be above your competition in the engines for some obscure word? OR is it to get more visitors to your website? Most old-method SEO companies do not understand this end goal, but are happy to take your money anyway. Later they tell you "congratulations, you are now number 4 in the engines for (useless rarely-searched phrase.)" Search Engine Ranking is not an award certificate. It is designed to drive traffic naturally, without you having to pay for it.
Proper timing is key, so send these in the morning instead of the evening. Especially if your targets are highly competitive, you have to get there before your competition does.
SEO news I'll use my core words and my seed article. If I have extra content, I'll usually have pictures and
Pinterest audio so I can generate videos from it or I'll have an interview or an Animoto video.
It takes guts to run a publicity campaign because there is a lot of "no's" in the industry. In fact, it is fair to say that a person will experience 90 to 95% "no's" when trying to gain publicity for their business. This is because the reporters are only in the business of reporting news that is relevant and news worthy.
